Bubba Sparks wrote a song about it (Ms. New Booty). GluteHouse created a workout just for it. While an extra set squats won’t hurt (well, maybe just a little) paying more attention to your derriere by way of your beauty routine is a simple way to keep your bum looking and feeling it’s best. We searched out some booty (and body) enhancing creams that will help enhance, smooth, and tighten

Miami Beach Bum Signature Bum + Body Cream

If you’ve ever stayed in your bikini or sweaty workout clothes too long chances are, you may have experienced bum bumps or blemishes. Miami Beach Bum’s soothing plant-based cream with aloe and oregano is designed to eliminate unwanted skin conditions folliculitis, acne, eczema, psoriasis, keratosis pilaris, and more. You can also check out Vanessa DeSilva for a Miami Beach Bum “Booty Facial,” which is just like it sounds, a facial for your booty. @themiamibeachbum

Soap & Glory Sit Tight 4-D

Developed to help stimulate skin around the thighs, hips, and bottom, it delivers slow-release microencapsulated ingredients that optimize while you sit, which is perfect while working from home.  The combination of ingredients including Sweet Orange Oil help revitalize and tone skin and the fragrance blend of aromatic essential oils including Petitgrain, Lemongrass, Rosemary, Eucalyptus, Ylang Ylang, Elemi, Lime, and Palmarosa, will help to firm and smooth the appearance of stubborn problem areas.

NakedProof End Of The Line Stretch Mark Minimizing Lotion

If you have stretch marks, like 99.9999% of women, this Shea Butter and Pomegranate extract infused cream can help reduce their appearance by helping to stimulate natural elastin production and visibly reduce stretch marks. @avoninsider

H20+ Detox White Clay Body Butter

Infused with White Clay and a proprietary Detox Blend of plant extracts, this ultra-hydrating body butter will help revitalize and illuminate the skin while providing a healthy dose of hydration.  @h2oplus

June Jacobs Intensive Age Defying Body Emulsion

Formulated with a powerful patented antioxidant blend of white, red, and green tea extracts combined with goji berry, pomegranate, and grape seed extracts, this body emulsion helps to neutralize free radicals, protect skin from environmental toxins and combat the visible signs of premature aging. @junejacobsspa