When Vale Pinecrest opens its doors on July 31, it will be the ninth Florida location for Vale. Located at 9537 South Dixie Highway in Pinecrest, the newest location will be open for breakfast, lunch, and dinner daily with a health-conscious dining experience featuring high-quality protein, açai, and poke bowls, and complemented by a diverse selection of beverages and bakery items.
“Launching our ninth Vale location and inaugural venture into South Miami, marks an exhilarating milestone for our brand,” said Sunny Ilyas, CEO and Founder of Vale. “With each success story from our existing Florida locations, the demand for health-conscious dining experiences has only amplifed and we’re thrilled to bring our unique blend of fresh, innovative cuisine to the heart of this vibrant community. This expansion reflects the root of Vale’s inception, providing healthy, high-quality and good-for-you dining options while fostering meaningful connections within the community.”
The 2,000-square-foot restaurant has a 27-seat dining room, and guests can settle in at stylish white and black marble tables accented by splashes of gold and green, amidst tropical motifs and inviting lounge spaces. Echoing the design of other Vale locations, the restaurant is adorned with a blend of greenery, succulents, and hanging plants, providing picturesque backdrops while embodying Vale’s dedication to wholesome, sustainable dining. A hand-painted mural bearing the mantra ‘Vale: to live an earthly life’ adds a pop of color to the space. A welcoming outdoor patio features a cozy atmosphere ideal for refueling, working, or simply savoring a meal at any time of the day.
In 2014, Sunny Ilyas embarked on a culinary venture with Vale, initially launching it as a meal delivery service catering to college students. Motivated by strong demand and buzz, he pivoted the brand into a fast-casual restaurant concept. The first Vale Food Co location opened in Tallahassee in 2016, with a mission to offer college students quick, affordable and good-for-you healthy food. In 2022, the brand made its inaugural debut in South Florida in Miami followed by its most recent debut in Boca Raton. Ilyas was recently recognized as one of QSR's Young Restaurant Leaders to Watch. Today, he leads the brand, pioneering new recipes and curating the catering program across all locations.
The name “Vale”, derived from an old English word meaning "Earthly", has been reimagined by Vale to encapsulate the ethos of “living an earthly life,” reflecting the brand's commitment to health, quality food, sustainability and community. Vale brings its health-conscious dining experience featuring high-quality protein, açai, and poke bowls, complemented by a diverse selection of beverages and bakery items.
Vale’s menu features a range of healthy-forward dishes like açai bowls, poke bowls and avocado toasts found at its cold ‘superfood’ station; build-your-own protein bowls and signature salads at the ‘hot food’ station; a selection of grab-and-go snacks and bakery items like popular freshly baked whole grain chocolate chip cookies complemented by a full beverage program with coffee, matcha and smoothies. The menu is designed to enjoy all day long and offers a variety of items for everyone including families and kids. The Pinecrest restaurant will be the first location to debut the signature wraps and breakfast burrito menu offerings.
The hot food station consists of build-your-own protein bowls where guests can customize the bases and add on a variety of veggies, proteins, boosts and sauces. Classic and fan-favorite proteins include Vale’s signature turkey spinach feta meatballs, southwest braised beef, ancho pulled chicken among others. Signature bowls include: the Sweet Earth Bowl made with sweet potato noodles, roasted broccoli, teriyaki chicken and curry honey mustard; Out of This World Bowl with cilantro lime brown rice, roasted broccoli, ancho pulled chicken topped with chipotle ranch; and the Great South Bowl with chipotle mac and cheese, roasted broccoli and braised beef. Signature salads are also available like the Buffalo Chicken Salad; The Vale Kale Cobb; and Avocado Greens Salad. All ingredients are sourced from local farms and menu items rotate seasonally with a selection of vegan and gluten-free options.
Vale Pinecrest is joining three locations already open in South Florida - Fort Lauderdale, Miami, and Boca Raton. For more information, visit www.ValeFoodCo.com or call 786-636-8887.
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