Prince, the leading American-born global tennis brand, announces a strategic partnership with David Grutman, Founder of Miami based Groot Hospitality, to bring his influence to the brand’s creative direction and collaborations.
The first collaboration that Grutman brings to Prince is
“We are excited to be launching Prince Off-Court with such a strong partner like David Grutman,” said Matt Salter, Senior Director of Brand Collaborations at ABG. “With the popularity of tennis and the rise of streetwear fashion, the launch of Prince x UNKNWN is a great addition to the growth of the brand. It has been a pleasure working with UNKNWN,
“When you distill the style of Miami, there are elements of it that generate from the tennis courts of Florida,” says
The Prince x UNKNWN collection offers a mix of unisex t-shirts, hoodies, and bottoms, and pays homage to the brand’s tennis roots with a single racquet in classic tennis colors infused with pops of white, mint green, black
“Prince is an iconic brand that I’ve been a fan of for many years,” said David Grutman. “I look forward to partnering on next level opportunities, the first being Prince x UNKNWN debuting in Miami. We have awesome projects in the works that we can’t wait to announce – stay tuned.”