72% of Instagram users have made purchases based on something they saw on the platform – says a study done by Dana Rebecca Designs in August 2017. It’s no secret that altheisure is one of the biggest benefactors of the growing Instagram marketplace, and for local brands like OneLove Active Wear, powering the brand with recognizable influencers has been key.
Jaidy Pardo, Founder and Designer of OneLove Active Wear, started the athleisure brand during a period of self-discovery after her divorce.
“My son is the inspiration behind the brand, and is my ‘One Love,'” said Pardo. “After my divorce, I was searching for something to give me the flexibility I needed to be a single mother.”
As the designer of every legging in the line, Pardo wanted to make sure her products not only fit the needs of clients, but were functional as well.
“All leggings are one-size-fits-all,” states Pardo. “They are built for fashion and function – they will stay in place while you’re training and look good when you’re going about the day.”
OneLove Active Wear boasts an impressive 10-point benefit checklist for all their leggings:
- Squat Proof
- Sweat Proof
- Butt-Lift Effect
- Tummy Control
- High-Waist or Mid-Rise
- Flex Fit
- Authentic Designs
- Washer/Dryer Safe
- Worldwide Shipping
Born and raised in Barranquilla, Colombia, Pardo loves that her designs are brought to life in Medellín – the textile capital of the country.
“I have built great relationships back in Colombia that allow for me to deliver custom products to my clients,” says Pardo. “They call me up with a specific design request or alteration and I can turn it around in days.”
Aside from dressing some of the hottest local influencers, celebrities like Águeda López and Laura Posada have have also been spotted sporting OneLove Active Wear designs.
Flexibility is one of the many benefits of being a startup in the athleisure market. As bigger brands must read trends, Pardo and OneLove Active Wear can adapt on the fly and turn designs around at lightning pace. The brand has a slew of stylish designs that are outfitting some of the hottest fitness influencers in Miami, with new ones hitting the online store every week.
Shop the OneLove Active Wear store at: https://oneloveactivewear.online.