Athleisure brand, Miami FitWear celebrated its much anticipated launch this week. After struggling to find a pair of yoga pants that were fashionable yet functional, Miami FitWear founder Raquel Pounce decided to take matters into her own hands.
“The idea started when I was attending a yoga class. I remember seeing all of these really fit and skinny girls wearing the cutest pants and feeling like I was the biggest girl in the class. I wanted to buy some leggings but the yoga studio I was going to only carried small sizes. I couldn’t help but feel left out,” said Ponce
Ponce was determined to fit into a new pair of pants, and after a little weight loss, was excited to slip into a size medium. “I loved my new pants so much until I started practicing in them. Every time I did child pose or downward-facing dog they would slip down. Every instance I wore them I had to pull them up and I was never able to be fully present in my yoga class. They didn’t feel good, they weren’t practical,” said Ponce.
Not only wanting to feel good in what she was wearing, but wanting to feel empowered, Ponce set out to create a line of fashionable and functional athleisure. “My mission is quite simple: to create comfortable yet trendy athleisure, so people of all shapes and sizes could enjoy freedom and peace of mind while doing their workout and can truly focus on their routine and forget about the rest of the world,” Ponce adds.
The Miami FitWear lineup includes leggings, pants and capris, featuring one-of-a-kind hand-drawn designs, inspired by visions, travels and dreams. The clothing is manufactured in their in-house facility in the US with the highest quality imported fabric ( 82% Polyester / 18% Lycra), allowing for flexibility, freshness and comfort.
“It’s exciting how something that started as a blurry vision and a few dreams has grown and flourished into the thriving project that it is today,” said Ponce. “I want people to feel confident in their own skin. I want to make women throughout the world feel entitled to their imminent success.”