Since launching last July, digital fitness program 54D ON has been working on continuing to offer the most comprehensive, online fitness program in the market. For graduates of the 9-week online program who want to sign up again, 54D is announcing the introduction of 54D ON + Upper Body Add-On, which will feature dozens of new classes focusing on the upper body and abs in addition to the regular high-intensity training that comes with the basic program.
Launched in July 2020 by fitness brand 54D, 54D ON is a 9-week online program divided into three specialized areas including high-intensity training, tutorials on nutrition and recovery, as well as a community component. Online members are divided into smaller groups led by one of 54D’s coaches who are dedicated specifically to them, offering full guidance.
54D ON graduates keep pushing their limits in their fitness journey upon completing the high-intensity program. The new 54D ON + Upper Body Add-On and 54D ON + Lower Body Add-On give graduates the opportunity to continue to challenge themselves. 54D is also including an additional abs component to its existing 54D ON + Lower Body Add-On, which was introduced last September and has been popular with program graduates since.
The new add-ons are available for purchase as of June 7 and must be purchased in conjunction with the full 54D ON program. 54D ON + Upper Body and 54D ON + Lower Body each cost $425 and consist of the regular 54D ON, 9-week program plus 27 upper body episodes or lower body episodes, depending on the program selected, and 18 episodes focusing on abs and core. Each new episode is 30 minutes each and can be found on the dashboard of the regular 54D ON classes on Mondays, Wednesdays, and Fridays for the upper body, and Tuesdays and Wednesdays for the core workouts.
“Since starting 54D ON, we’ve had people sign up for the program back to back,” said brand founder and former professional soccer player Rodrigo Garduño. “With the new add-ons, we wanted to give our repeat graduates the opportunity to improve their training and performance.”
The 54D ON program was designed to deliver measurable results through a combination of high-intensity training and discipline. 54D has taken an educational approach for the online program, creating training sessions and tutorials so participants can learn proper exercise techniques and good nutritional practices by the time they complete all the courses throughout the nine weeks.
The 54D in-studio and online system delivers results through a no-excuses, full-commitment approach to fitness. 54D currently has locations in Coral Gables, Colombia, and Mexico, and will open its second U.S. location later this year in the Miami Design District as part of its expansion plans.
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