It’s officially Hispanic Heritage month (September 15 - October 15) and to celebrate we’re spotlighting Latin-owned beauty and fashion brands, several of them based here in South Florida. From Cuba to Brazil, take a minute to discover these 6 brands, and remember to shop small businesses, they need our support more than ever.
Created by Lulu Cordero, an Afro-Dominicana who believes that curls should be celebrated. This line of hair care products made with premium and organic super-ingredients is designed to not only enhance curls, but help hair grow. After suffering from severe traction alopecia, Lulu turned to tightly kept Dominican beauty secrets used by generations of women, to create a line inspired by the Dominica- style formulations and blends that suit the needs of natural coils and curls. @bombacurls
Based in Miami, Beni Skin & Body Care is a nature-inspired skincare line created by esthetician Beni Díaz. Using natural ingredients found in her native island, Puerto Rico, such as coffee, papaya, and local herbs, the line is created for all skin types and is consciously crafted to help you shine from within. The Blueberry & Coffee Bean Exfoliating Cleanser with cocoa seed, coffee, green tea, cardamom, and papaya not only gently exfoliates, but is almost good enough to eat. @beniskin.care
Dominican Founder Edwin Jimenez Casanova developed Cuerpa to be free from synthetic ingredients, parabens, phthalate, fillers, chemicals, animal testing, mineral oils, petroleum, and sodium laurel sulfate. Using the highest quality and responsibly sourced all-natural ingredients, Cuerpa is made in small batches and combines natural and organic, effective ingredients to create luxurious face and body products like face and body oils and polishes. Cuerpa helps you feel silky smooth from head to toe. @cuerpaofficial
As a young girl Valeria Cole, harvested, dried and blended botanicals found in Brazil’s Rainforest to craft nourishing natural remedies from the Amazon. Today, she has created a sustainable beauty company that shares her ancestral beauty secrets in Teadora’s raw and organic skin and hair care line. Products range from Raw Açaí Pulp Scrub to Raw Coco-Mint Tonic, and what is most impressive is the brand's commitment to sustainability inclusion. Teadora is actively focused on fighting climate change through the preservation and restoration of the Amazon. @teadorabeauty
Created by Miami-based, Cuban-American, Latina entrepreneur and mom of 4, Ylette Luis, XIO by Ylette, is a carefully curated, monthly jewelry subscription box. With pieces inspired by Ylette’s love for all things fashion and astrology, XIO, which costs $60, delivers four to five distinctive pieces with the option to choose between sterling silver or gold-dipped subscriptions - both options are the same price. Plus, subscribers receive an exclusive discount of 20% off the entire XIO website to shop for individual pieces. The September box honors Hispanic Heritage Month and is titled "Encantadora- Bajo me Hechizo" which translated to "under my spell". @xio_byylette
Founded and designed by Peruvian TV host, style and beauty expert, and influencer, Flor De Maria Rivera, this line of high-end, handcrafted, and high-quality shoes is a result of Flor’s quest for shoes with quality, style, versatility, and comfort. Rather than adding her name to another brand, she studied at one of Italy’s top design schools, Arsutoria, as well as an entrepreneurship program at Stanford University before launching her own collection. If these shoes might sound familiar, Miami’s own fashion, style, and lifestyle maven, Kelly Saks, has a pair named for her. The Kelly, a hybrid design between a slingback pump and a strappy sandal. @flordemariacollection