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We’ve been keeping a secret, but in the interest of sharing is caring, we are going to let you in on it. It’s called Miami Sample, and it’s the best thing that has happened to our wardrobe. Miami Sample is an online sample sale site that offers the most incredible sales on top athletic wear brands, think Heroine Sport, Year of Ours, Beach Riot, Koral, APL sneaker and brace yourself because this Thursday, September 9, they are launching Adam Selman Sport at 12PM. There will be sizes ranging from XXS-XXL along with all types of inventory: bras, leggings, hoodies, crop tops, skirts, etc. and at crazy discounts, of course.
We’ve been shopping the site since its initial launch and finally caught up with the Founder Bree Feibischoff to get the scoop on Miami Sample.
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Miami Sample is the best kept secret (until now). Tell us a bit about how you got started?
I moved to Miami From NYC in 2019 and found myself flying back to New York for sample sales on weekends. Sample Sales were a part of my daily schedule in NYC and I just couldn't understand how Miami didn’t have them. My background is advertising- I was a copywriter at an agency in New York. I figured, if I’m here with the NYC work ethic, a background in advertising and a cool idea, why not just go for it? I quit my job and decided to go all in on a concept that to me was a no-brainer. Who doesn’t like discounts?
You launched right when COVID shut things down. Did you have to pivot to online or was that always part of the plan?
Online sample sales were never really a thing! My store opened in March of 2020 and had a 2-hour wait to get into the first weekend we opened. After launching with such great momentum and then being told I had to close my doors two weeks later, I knew I had to pivot and make it work online. COVID created an environment where stores were canceling brands’ orders, and it gave a lot of the companies no choice, but to let us do the sales online. Brands didn’t really want to show sample sale prices online, but we got creative with ways of keeping it “exclusive” to our following.
Tell us how the sales work? VIP vs open to the public?
We are open to the public for over 90% of our sales, but we do have a VIP program, called VICE, which not only grants our VICE members early access to our sales, but gives exclusive invitations to some of our smaller-inventory, high-demand sales.
In addition to the killer activewear and athleisure brands, you also have insane sales on accessories, home décor and top name designers? How do these collabs come to be?
On the B2B side most of our sales and connections come from word of mouth. We’ve maintained great relationships with our partner brands which not only allows us to host great sales, but leads to most of our new sales which come from referrals. I am super picky with the brands we work with for being such a young company! I think it’s extremely important to work with brands that appeal to our customers and our own brand! I basically study our followers in my down time. What do they like? Who are they? Where are they from? Do they like trends or classics? Where do they vacation? LOL I want to know everything so that I can work with brands that they genuinely love. I’m obsessed with our insta-fam.
Dream sale?
Easy - Golden Goose. Our favorite types of sales are luxury items that most people don't splurge on, so that we can allow them to purchase at affordable price points without going too over their budget.
Tell us about you, Bree:
I’m a total weirdo. I hate water. I don’t sleep. California rolls only at a sushi restaurant. The epitome of unpopular opinions. I work all day long and love every second of it. I hate people that say “if you love what you do, you’ll never work a day in your life” and yet I find myself saying it...all the time. I love to gamble. Let’s play craps!
What’s your favorite way to sweat?
Any way as long as it’s while working out. And it doesn’t count unless it’s a LOT of sweat. But the second I’m sweating outside of a workout, in hot weather, sauna, meat sweats…. it’s game over. Find me the nearest shower ASAP.
Favorite studio(s)?
Solidcore has changed my body, but Tone House in NYC is where I will always return to if I want to feel humbled.
Favorite instructor’s class?
Kira Stokes used to have a 90 minute class in NYC on Monday nights that turned into a 2.5 hour class weekly. We were all in it together and the class became a family. I haven’t found that in Miami yet, but you can find me at Solidcore every single day at 8:10 AM. Every instructor is equally successful at torturing me there!
Do you prefer solo workouts or are you more of a sweat-with-a-friend type of active?
I’m actually a sweat-with-a-rando type of active. I’m so competitive by nature that I like to keep my friends separate from my workouts LOL. But give me a rando on a treadmill next to me at Barry’s and you better believe we will be racing the entire class. Or at least I’ll secretly be racing them.
Favorite healthy place to grab a bite?
Pura Vida never fails.
How do you take your coffee?
Often. Like 3 or 4 times a day. Iced with almond milk, no sugar.
What are three things we will never find you without?
- Sweatpants
- My intern who happens to be a mini goldendoodle
- GUM. I never am not chewing gum!
Anything else you can share with us?
If you ever see something when you’re shopping that you don’t want to spend the money on, slide into my DM’s. I’ll get you a sample sale. And if you ever find a great workout class in Miami, let me know, I’ll do it with you! Will never turn down a workout class :)
Be sure to follow Miami Sample on Instagram (@miamisample) as they post teasers, flash deals for followers and to stay tuned for the latest upcoming sales. And subscribe to their list online https://miamisample.com.
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