"It’s Not Complicated, Hard Exercise Works,” is what the newest fitness franchise coming to Miami believes. Hard Exercise Works (HEW) has signed a lease at the revitalized urban lifestyle center in Downtown Dadeland.Slated to open early 2019, HEW will occupy over 3,800 square feet and will be the franchise’s first location in Miami-Dade County. HEW simply believes that as with anything in life, hard work is what gets your results. Hard Exercise Works combines endurance, strength and bodyweight training to give you a quick, fat burning, muscle building, high intensity workout like nothing you have ever experienced before.“We believe HEW is more than a gym, we are a community,” said Justin Ziegler, owner of Hard Exercise Works. “We are thrilled to continue spreading our approach to fitness and share our passion for healthy living with the Miami market.”HEW joins Downtown Dadeland’s growing roster of fitness tenants, which includes Corpo Yoga Studio and Orangetheory Fitness. The specialty studios at the 127,635-square-foot center focus on creating unique and dynamic experiences that reinvent the concept of working out. The HEW model will complement the existing fitness options at Downtown Dadeland and will further establish the center as a lifestyle destination.Hard Exercise Works members start with a structured program to help really set the tone for their fitness journey. The HEW franchise has a programming team that creates a completely new routine every day to constantly confuse the body, which is critical to improving fitness and avoid plateauing. The gym ensures that members never experience the same workout twice, combining a wide range of moves including: Rope climbs, kettle bell swings, sprinting, pull-ups, squats, rowing, deadlifts and burpees to name a few.The creators of the Hard Exercise Works concept believe that working really hard for a short period of time will yield you the same physical results as working moderately hard for a longer. The innovative gym emphasizes the importance of hard work and creating a community of likeminded-folks to achieve fitness goals and gain confidence in the process. The fitness franchise has locations in three states and continues growing.“With each new tenant, we strive to bring to our customers a new, memorable experience,” said Shane Hillsley, Managing Director of Rosehill Group. “We trust the residents in our surrounding communities will be impressed by HEW’s unique and proven approach to exercise.”Downtown Dadeland has been undergoing a major transformation since Rosehill Group took over the center in 2014. Rosehill Group is a fully integrated, private commercial real estate investment company created by the principals of Duncan Hillsley Capital and Pebb Capital.Located on 7250 North Kendall Drive, Downtown Dadeland offers a fresh urban vision, bringing together dining, shopping, and health and fitness establishments to create a dynamic and vibrant destination. Valet parking, street parking and underground parking are available. Parking is free with retailer validation.For more information, please visit www.downtowndadeland.com or www.hardexerciseworks.com.
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