Handstand, an app and website that brings a customized fitness experience to mobile, partnered with Reebok to offer free workouts in various U.S. cities- and Miami happens to be one of them! From Tuesday, Jan. 17, to Friday, Jan. 20, thousands of ReebokONE and Handstand personal trainers will be available across Miami, offering workouts in exchange for a simple handshake in the ultimate ‘Show of Hands’, accessible through Handstand’s mobile app.
The effort is part of the brand’s inspiring new 2017 campaign, ‘Hands’, an evolution of Reebok’s ‘Be More Human’ platform. ‘Hands’ is centered around a bold message that our hands carry the hard work and stories of our entire life journey. They absorb our experiences through scars, cuts and calluses and offer the purest representations of where we have been – and where we are going. For this reason, Handstand and Reebok are asking people to give only a handshake in return for their workout, the ultimate yet simplest show of gratification and accomplishment.
The campaign will run in New York City, Los Angeles, Boston, Dallas, Washington, D.C., Philadelphia, San Francisco, Chicago, Seattle and Miami. With the average price for a personal, 1-hour workout hitting $50, this means that over the course of the four-day ‘Show of Hands’ movement, Reebok is offering up to $250,000 worth of free workouts.
Eligible users in Miami must book a session using the app, Handstand, between the period of Jan. 17 and Jan. 20 using the Free Reebok Workout option. They are then free to participate in the session any time before the end of the month. For full ‘Show of Hands’ eligibility and activation terms and conditions, please visit Handstand.